Betriebswirtschaftslehre (BWL) und Marketing, Sales, Project Mgmt, International Trade

Marketing academic with over 12 years of experience in higher education and over 4 years in industry, specializing in Marketing, International Management, and International Business. Extensive teaching experience across Germany, Ireland, and India, delivering applied, practice-oriented education with consistently strong student evaluations (4.5+/5). Combines academic expertise with industry experience in the German energy-tech sector, integrating case-based learning, simulations, and real-world projects into teaching. Research interests include digital marketing, consumer behaviour, and international business, with a focus on practice-oriented and internationally relevant education.